Marketing

John Mulaney hits 9 NYC venues in 9 days

Prepare for a marathon that redefines residency: Emmy-winning comedian John Mulaney is trading single venues for an entire city, launching

Artists moving beyond T-shirts for unique merch

Merchandise has never been just about selling shirts and posters. It is something far more potent: a memento, a metaphor,

Vitalize Projects Spotlight Steff Agathis Manager of the Month

The Art of Momentum: How One Strategist is Redefining Artist Careers In an industry constantly grappling with shifting trends and

Real fans demand human curation

Why Dedicated Fans Are Trading Infinite Choice for Trusted Curation The digital music landscape promised a revolution in discovery. Streaming

AI Powers Secure Artist Growth in Music Business

The AI Revolution in Music: How One Protocol Is Taming Chaos The music industry is a high-stakes world built on

Tasmania’s Wild Live Music Frontier

Tasmania is a state of undeniable beauty, but it’s also quietly grappling with a serious question about its cultural heartbeat:

Human-First: A Promise Without Proof

The Quest for Authenticity: Building the Machinery Behind AI Music In the rapidly evolving landscape of AI-generated music, a fascinating

Ariana Grande’s Foundation backs music worker mental health

The world of music, while brimming with dazzling performances and incredible artistry, often comes with an unseen cost. Behind the

6 Live Tours You Must See

The live music landscape is constantly shifting, and what artists are choosing to do on the road tells a fascinating

Bandzoogle: Upgrade Stores & Get Pre-order Codes and Tips

Bandzoogle Unlocks New Tools for Artists to Boost Direct-to-Fan Sales For independent musicians, the journey from creating art to selling

Discover Music Faster via Social Platforms

The way we discover music is undergoing a seismic shift. For artists and music marketers, the friction between listening to

Patreon growth shrinks its team

When a platform that claims to champion human creativity cuts its own staff, it sends ripples through the creator economy.

Gen Z Concerts: Why the Trip is Worth It

The New Sound of Live Music: How Gen Z Is Rewriting the Rules The live music world is in a

Pigeon, Metallica Covers, and Concert Chaos: A Handstamp Interview

Some experiences quietly recalibrate your perspective, making you feel overwhelmingly grateful for the truly special moments in life. For me,

The 1B Stream Secrets to Music Growth in 2026

The music streaming world has long been obsessed with headline numbers: viral spikes, massive playlist placements, and millions of streams.

Morning Coffee with Dan Mackta about Qobuz

A Conversation on the Cutting Edge of Audio Streaming In an increasingly crowded digital landscape, the pursuit of truly high-resolution

9 Trends to Sell Out Live Music Shows in 2026

The Future is Live: Nine Game-Changing Trends Redefining Music Marketing in 2026 The landscape of live music marketing is undergoing

House launches investigation into StubHub CEO

The High Price of a Ticket: Investigating StubHub’s Market Power In a growing chorus demanding transparency in the world of

Spot the “Covenant Not to Sue” trap in contracts

The AI “License” Trap: A Musician’s Guide to Navigating the Legal Minefield of Generative Music Deals As generative artificial intelligence

Music connects us emotionally

The Beautiful Paradox of Music Networking: Why Human Connection Still Rules the Industry The music world has been utterly revolutionized.

Win More Festivals by Thinking Locally

Glasgow is about to throw down a radical challenge to how music festivals operate. Instead of chasing massive external guarantees

Hypebot’s Essential News for Musicians

The music industry is not just evolving; it’s undergoing a seismic shift, demanding that artists and marketers stop waiting for

Empanadas Ilegales’ ‘Oh Wow’ Flavor Moment

There’s a sound that doesn’t just fill your ears; it demands movement, invites a psychedelic journey, and tastes a little

Music Icons Demand MA Ticket Reform

A powerful coalition of musicians is demanding a fairer system for live music, launching an open letter to the Massachusetts

Will cheap beer rescue Aussie bands

Australia’s live music scene is currently navigating a choppy economic waters: rising touring costs, struggling venues, and an increasingly brutal