Maluma and Fénix Set Global Tour Deal 2027-28
Maluma is gearing up for a monumental expansion, announcing plans for a world tour in 2027 and 2028 following a major strategic partnership with Fénix Entertainment.
This exciting move signals the next evolution of the superstar’s career, putting the artist on the global stage with a powerful new framework for international development. The partnership with Argentina-based production company Fénix Entertainment will oversee the entire global strategy and development for the upcoming tour.
Fénix Entertainment brings a deep well of experience to the table, having cultivated successful projects for some of the biggest names in Latin music over the past 35 years, including legendary artists like Luis Miguel, Ricardo Arjona, and Shakira.
This collaboration is more than just a business deal; it is a testament to the belief placed in Maluma’s vision and talent. As Marcelo Figoli, founder and president of Fénix Entertainment, stated, they are incredibly proud to bring their team and experience behind a project of this magnitude, recognizing the exciting moment Maluma is experiencing in his career.
The foundation for this expansion is built on recent, undeniable success. Following the release of his seventh studio album, Loco X Volver, Maluma has solidified his place in the global charts. The album successfully spun off two Tropical Airplay chart-toppers, including “1+1” with Kany García and “Tu Recuerdo,” demonstrating the continued resonance of his music.
Since his debut album, Magia, Maluma has consistently impacted the Latin music scene, landing five albums on the Billboard 200 chart and seven on the Top Latin Albums chart. Hits like Pretty Boy Dirty Boy, F.A.M.E., and 11:11 have cemented his status as a major force.
The creative and business side of the operation is also evolving. In June, Maluma unveiled a new management team, led by general manager Katherine Florez, who has been part of the team since 2022. Enrique Narciso serves as his business manager, alongside WME, ensuring a robust and strategic path forward for the artist.
Details regarding the specific dates and venues for this ambitious global trek are expected to be announced at a later date, promising an exciting journey for fans and music lovers alike.