Rio’s Halftime Show: Ricky Martin and Pedro Sampaio bring Brazilian energy

The stage is set for a musical epic as global icons prepare to ignite the energy of Rio de Janeiro. Puerto Rican superstar Ricky Martin and Brazilian DJ, singer, and producer Pedro Sampaio are slated to headline the halftime show of the 2026 NFL Rio Game, marking the NFL’s biggest international season to date.

This monumental performance will take place on September 27th and promises to be a historic moment, blending athletic spectacle with international music. The game itself features the Baltimore Ravens taking on the Dallas Cowboys at the iconic Maracanã Stadium, kicking off the NFL’s first regular-season game in the city.

The halftime show is part of a larger celebration, serving as the second of seven spectacular halftime events presented by American Express during the NFL’s 2026 International Games, which span seven countries and four continents. It’s a true demonstration of how sports can bridge cultural divides.

For Sampaio, the performance is deeply personal. Having grown up in Rio de Janeiro, he reflects on the immense feeling of performing at the Maracanã Stadium. “I never imagined that my first time performing on that field would be alongside Ricky Martin, who has always been a huge inspiration to me,” he shared. “Being part of this moment, especially at the first NFL game in my hometown, is something I’ll carry with me for the rest of my life.”

Martin, a figure who has sold over 95 million albums worldwide and achieved massive chart success, is equally thrilled by the opportunity. He views the performance as a chance to return to one of his favorite places in the world. “There’s nothing quite like the energy of the Brazilian people, and I can’t wait to reunite with our fans and perform live at the iconic Maracanã,” he noted.

The cultural weight of this pairing is undeniable. Martin recently shared a moment with Bad Bunny during the 2026 Super Bowl halftime show, performing Benito’s chorus of “LO QUE LE PASÓ A HAWAii,” showcasing the powerful crossover potential of Latin music on the world stage.

The NFL acknowledges this global trend. Tim Tubito, senior director of global game presentation, music and entertainment at the NFL, stated that the league has embraced the global power and cultural influence of Latin music, noting that artists like Pedro Sampaio and Ricky Martin possess a unique connection with fans across Brazil and Latin America.

The spectacle will be broadcast live in Brazil on Globo’s channels GETV and sportv. Furthermore, fans eager to commemorate this historic event will have the chance to acquire limited-edition merchandise at NFL Shops in Rio.