Tyga: I used AI for ‘$tarface’ album and don’t care

When an artist embraces new technology, some fans watch with curiosity; others watch with skepticism. But when that technology is artificial intelligence, the conversation shifts from mere curiosity to a deep philosophical debate about creativity, ownership, and the very definition of art.

Californian rapper Tyga recently tossed open the floodgates, confirming that he utilized AI as a “tool” on his ninth studio album, $&tarfacetarface. In an interview, Tyga stated clearly that he doesn’t care if some listeners object to this usage, positioning the decision firmly in the realm of personal experience rather than external validation.

The album itself, released on July 31st, drew influences from ’80s synthpop, and while the production process was deeply integrated with AI generation for certain elements, Tyga made it clear that the core production and all vocals were his own creations.

“I’ve never spoken on this with anybody because I always felt like it’s similar to a magician explaining how he does his tricks,” Tyga admitted. “If you like it, you like it; if you don’t, you don’t. It’s supposed to give you an experience and a feeling.”

He drew a parallel between the current discussion and earlier technological shifts, noting that using AI is no different than when Auto-Tune emerged. While some artists resisted, others embraced it, recognizing its potential as a new instrument for sonic exploration.

When pressed about the specifics of the application, Tyga explained his creative motivation was practical: “We were like, you know what? I need some ’80s synths for a certain part of this song. I need a guitar solo done ASAP. It is what it is.”

Despite Tyga’s nonchalance, the wider music community has engaged in a far more critical conversation about the role of generative technology. Figures like Luke Steele of Empire Of The Sun have framed AI as another tool for empowerment, while others warn that it could overshadow human artistic input.

The scrutiny surrounding AI is intensifying from musicians themselves. Artists such as Mac DeMarco, SZA, and Lorde have voiced concerns about the dependency on machines, with some criticizing those who use AI, labeling them as ‘godless whores,’ while Daft Punk described AI as a mechanism that bypasses the traditional creative process.

The technical reality is complicated by public perception. A recent study revealed that 97 per cent of people cannot distinguish between music created by humans and music generated by AI, illustrating how seamlessly this technology is woven into the soundscape we consume.

The economic implications are also hotly debated. Streaming platforms like TIDAL have established policies refusing to pay royalties for music made entirely by artificial intelligence, highlighting a fundamental conflict between technological innovation and traditional compensation structures.

In response to these evolving challenges, global music industry bodies are pushing for change. They have called on artists and songwriters to insist on consent before engaging in any AI-related deals, advocating for clear guidelines that protect the creative rights of the individuals who shape our soundscape.