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Tag: Keep Looping

  • Sugar share new song “Keep Looping”

    The world of music often demands constant evolution, but for the band SUGAR, the latest offering is less about new territory and more about digging deeper into familiar, yet intensely charged, emotional landscapes. Following recent discussions with members, the focus has shifted to their new track, Keep Looping, a song that successfully matches aggression with undeniable hooks.

    Bassist David Barbe summed up the experience perfectly, noting that the song immediately resonated and stuck with him. “Keep Looping might be my favorite of the new SUGAR songs,” he said. “Just like so many things that quite literally keep looping in my head, this song gets stuck in my brain quite a bit. The combination of the intensity of the main riff and the elevation of the bridge checks a lot of boxes for me.”

    The track, much like their previous work, is designed to burrow into the listener’s psyche. Barbe expressed excitement that this new piece would finally be released for public consumption, echoing the successful impact of tracks like “House of Dead Memories” and “Long Live Love.”

    Beyond the immediate musical hooks, SUGAR uses their songwriting as a vehicle for complex, contemporary reflection. Lead singer Bob Mould grapples with the massive shifts occurring in the digital age, articulating a complicated love/hate relationship with artificial intelligence.

    Mould probes the ethical cost of technological advancement, asking critical questions about societal and environmental consequences when confronted by rapidly evolving technology. This tension feeds directly into the lyrical content of the new music, which features a sharp edge and a distinct commentary on modern existence.

    The lyrics themselves deliver a potent dose of contemporary anxiety: “A touch of dopamine. The steady beat of the drum. Get used to the constant hum of the Lie.” This sentiment captures the relentless, often addictive nature of modern life and our engagement with technology.

    As SUGAR prepares for their next phase, anticipation builds around further explorations from the band. The momentum is set as they prepare to launch the North American leg of their world tour in August, hitting Denver first before heading through major cities like New York and Boston.

    Fans can catch the band live during this run, with dates including performances at Brooklyn Steel in New York City on October 16th, followed by Basilica Hudson in Boston on October 18th, alongside tourmate J Robbins.

    The extensive schedule continues through major stops including the Riot Fest 2026 in Chicago, and various festivals across the US, offering an intense and engaging experience for those ready to dive into SUGAR’s ongoing sonic journey.

    Credit: BrooklynVegan

  • Reunited Sugar Summons Third New Song

    Decades apart, a legendary rock trio has reignited the flame, delivering the high-volume joy fans have waited decades for. Bob Mould, David Barbe, and Malcolm Travis are not just reuniting; they are continuing a powerful momentum with new music.

    The trio recently unveiled “Keep Looping”, their third recording released in recent months following their first works more than thirty years ago. This fresh offering follows the success of “Long Live Love” and “House of Dead Memories,” extending the powerful comeback that fans witnessed at events like New York’s Webster Hall.

    The new track is a perfect blend of nostalgia and contemporary edge, carrying the signature intensity the group is known for. For David Barbe, the song resonated deeply, calling it his favorite release from the current run. He noted how the combination of the main riff’s intensity and the elevation of the bridge had him stuck in his head.

    The reunion has sparked more than just musical excitement; it has opened up a conversation about the modern world. When discussing the new material, Mould touched on the complex relationship with technology, stating, “Living in San Francisco, I have a love/hate relationship with AI.” He pondered the impact of this new technology, questioning what the cost is to society and the environment.

    Mould’s lyrics reflect this internal tension perfectly: “A touch of dopamine. The steady beat of the drum. Get used to the constant hum of the Lie.”

    The shared experience also brought forth profound reflections on live performance. Mould expressed his enduring enthusiasm for live music, emphasizing how much joy it brings to be on the road with Sugar. He noted the genuine engagement of audiences—a stark contrast to modern habits—finding hope in seeing people fully immersed in the moment without distractions.

    Malcolm Travis echoed this sentiment, describing the entire experience as surreal. “The travel, meeting fans young and old… the fact that we are even playing together again. A total thrill,” he shared about the emotional payoff of the reunion.

    As the tour continues, the band is heading back to North America for a 24-show run starting August 11 in Denver. Highlights include sold-out performances at Minneapolis’ First Avenue, where Mould famously rocked out alongside his former band, Hüsker Dü. Furthermore, the band is committed to giving back, with a portion of every ticket sold benefiting the Trevor Project.

    Credit: Spin