#Artist strategy

Artists face an IP problem not a content problem

For years, independent musicians have been given the same career mantra: post more. Feed the algorithm. Stay visible. Turn a

X Algorithm Opens: Guide for Musicians and Marketers

The game of organic reach on social media is notoriously tricky. For artists, musicians, and music marketers, getting that crucial

One By One by Peter Gabriel

Peter Gabriel’s approach to album releases isn’t just a strategy; it’s an artistic statement. As he navigates the extended rollout