UNIFIED signs ‘freaked out’ creators Fat Papi and Prodshushy
The world of music just got a serious boost, thanks to a trans-Tasman duo whose viral hit, Freaked Out, has exploded across global platforms. Melbourne artist Fat Papi and Perth producer prodshushy have officially joined the prestigious UNIFIED Artist Management roster, marking a significant step in launching their careers onto the world stage.
This signing isn’t just about management; it’s about celebrating an undeniable moment. “Freaked Out” achieved massive traction by capturing the zeitgeist, particularly when paired with content themed around summer haircuts. The track made its way onto the Billboard Hot 100, peaking at No. 88, and further solidified its global reach by hitting No. 55 on the Billboard Global 200. The digital footprint alone is staggering: the song has amassed over 7 billion views across TikTok and 9 billion views on YouTube Shorts.
Beyond the streaming numbers, the song has cemented Fat Papi’s presence on the charts, propelling him to nearly 10 million monthly listeners on Spotify. Fat Papi, whose real name is Baban Hussain, has been releasing independent music since 2023. His distinctive sound is a vibrant blend of melodic hip-hop, synth-driven club production, and instantly infectious hooks.
The synergy between the artists and the management team is set to define the next chapter. Fat Papi expressed excitement about the opportunity, noting that joining UNIFIED provides the perfect balance of independence and robust support. “I’m proud to represent both my Kurdish heritage and New Zealand on the world stage, and we’re just getting started,” he commented.
This vision is shared by the management team. Matt Harvey, who leads UNIFIED’s New Zealand expansion, praised the duo’s impact. He called Fat Papi a “generational talent,” emphasizing that “Freaked Out” demonstrated that world-class music originating from New Zealand can break global boundaries without compromise.
Bringing Fat Papi and prodshushy into the UNIFIED family marks a historical moment for the agency, as it is the first trans-Tasman management signing since the New Zealand office was established. This move sets a new benchmark for UNIFIED: fostering sustainable, long-term global careers for top-tier local talent.
The partnership is already generating momentum, further solidified by subsequent industry deals. The management agreement announcement followed closely behind a worldwide publishing deal struck with Warner Chappell Music for Fat Papi and prodshushy, signaling a powerful transition from viral sensation to established global music force.
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