Boy Harsher, the duo of Jae Matthews and Augustus Muller, are back in the spotlight after a four-year hiatus, dropping their latest musical offering: the single “Jeans.” This new release is a vibrant trip down memory lane, capturing the bright, shiny aesthetic of the 1980s with infectious energy.
The track immediately conjures vivid imagery—one can almost smell the nostalgia. It’s music that taps into the glossy, optimistic feeling of the era, reminiscent of teen films and iconic pop culture moments. The sound manages to blend a sweet, throwback sensibility with a modern polish, creating something instantly accessible and wonderfully nostalgic.
“Jeans” is not just a catchy tune; it’s a conversation about the complex nature of chasing dreams. Jae Matthews explains that the song emerged from two distinct life experiences: one spent navigating the pressures of a “small town,” seeking freedom, and another spent pursuing aspirations in the bustling environment of the Big Apple. The track speaks to the shared human quest for dreams, framed through the lens of commodifying those ambitions.
To bring this duality to life, Muller directed the accompanying video, which elevates the song from a simple release to a full-blown aesthetic statement. They aimed to encapsulate that feeling of simultaneous yearning and aspiration by blending disparate influences—from the playful glamour of latex and hot hands to the dreamlike distance of an inaccessible metropolis. The resulting visual narrative is a stylish exploration of longing, successfully bottling the bittersweet essence of chasing an ideal.
Boy Harsher’s creative vision extends beyond the studio and into the live experience. They are preparing to take this nostalgic energy on the road with a dynamic lineup, touring this fall alongside Choir Boy, Evanora Unlimited, True Blue, and Kassie Krut. This tour promises a chance for fans to experience their polished sound in an energetic setting.
The journey is extensive, taking them across the country and into major urban centers, culminating with dates that reach as far as New York, Los Angeles, Chicago, and beyond. Fans eager to witness this vibrant return are invited to follow the full schedule for this ambitious run, which includes appearances at venues like The Knockdown Center in New York and various stops across the Midwest and West Coast.
With their latest single, captivating visuals, and an exciting fall tour lined up, Boy Harsher is proving that blending nostalgic charm with contemporary energy still hits a home run. Keep your eyes peeled for more music from the duo as they continue to explore the vibrant landscape of sound.
Credit: BrooklynVegan
