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Ozzy loved AI avatar idea: “Not selling weedkiller or beer”

The legend of Ozzy Osbourne continues to inspire, not just through his iconic music, but through the enduring spirit of his family and the continued celebration of his legacy. Amidst the ongoing reflections on his life, Sharon Osbourne has been actively championing the revival of one of his most beloved events: Ozzfest.

While official dates remain under wraps, plans are firmly in motion for the next iteration of the legendary festival. Sharon revealed that the annual event will once again be bringing the music back, and she assured fans that it would absolutely return with Ozzy’s blessing.

Looking ahead to the 2027 edition, the stage has been set for a major homecoming. Sharon announced that the next Ozzfest is slated to take place at Birmingham’s Villa Park—the very stadium where Ozzy and Black Sabbath delivered their final live performances just weeks before his passing.

This choice is deeply meaningful, connecting the festival directly to the history of the music and the man who defined it. While planning this grand return, Sharon emphasized a focus on the future, stating that there needs to be a search for young, new talent, echoing the kind of mentorship her late husband would have valued.

The conversation surrounding Ozzy’s public image has recently taken a sharp turn with discussions about an AI-powered avatar. When faced with accusations of using his legacy purely for profit, Sharon stood firm in her defense, asserting that the project was not about cashing in on his image, but about honoring his enduring presence.

“I’ve seen such shit online about it being a ‘money grab’,” she explained. “Why would I need to do that? It’s not as if I’m using Ozzy to sell fucking weedkiller or beer.”

She stressed that the idea for the avatar had roots in Ozzy himself, noting that he loved the concept. Sharon recalled how her husband often pondered his own legacy, asking questions like, “After I go, how long do you think I’ll be remembered?”

This sentiment was echoed by her son, Jack Osbourne, who agreed that the project should serve a purpose beyond mere spectacle. He maintained that whether they pursued it or someone else did, the goal was to ensure his father is never forgotten.

Meanwhile, the cultural footprint of Ozzy continues to expand. Universal Studios has begun launching two Ozzy-inspired haunted houses, aiming to broaden his global licensing program. Furthermore, the community is actively seeking ways to remember him; for instance, the first official ‘Ozzy Day’ was recently celebrated in his hometown of Birmingham.

His family and friends are also finding solace in remembering him. Kelly Osbourne shared her feelings on coping with grief, acknowledging that she mourns not just the father she lost, but the soul she was before his passing. As fans continue to share stories and celebrate his life, the legacy of Ozzy remains a vibrant, unforgettable force.

Ozzy Osbourne at ‘Back To The Beginning’. CREDIT: Ross Halfin