Marketing
Fan Appreciation is a Mindset not a Tactic
The world of music is often defined by chart positions and streaming numbers, but the true engine of an artist’s
NIVA Calls Veto on California Ticket Bill AB 1349
The Ghost Ticket Conundrum: Why California’s Ticketing Bill Is Creating New Loopholes The effort to clean up the music industry’s
Authenticity fuels fan growth
In the ever-shifting landscape of the music business, where trends move faster than a single beat, artists face a unique
NZ Music Industry Demands Respect
Ahead of the 2026 election, a powerful coalition of New Zealand’s music industry has put forth a sweeping manifesto, demanding
New report reveals who owns indie music systems
Independent music is generating massive revenue, yet artists often find themselves navigating an opaque and complex infrastructure. A recent report,
Artists face an IP problem not a content problem
For years, independent musicians have been given the same career mantra: post more. Feed the algorithm. Stay visible. Turn a
Pitch Music to Spotify Playlists Guide
In an industry saturated with sound, where artists are constantly vying for attention across every digital platform, the quest for
Indie Artist Guide: Maximize SoundCloud Discovery
When a listener discovers a track on SoundCloud, they click your name with a simple intention: they want more. But
2 Months Left Before Copyright Fees Jump
The Price of Protection: What Music Creators Need to Know About Upcoming Copyright Fee Hikes The music industry is facing
Disco in the Trenches
Imagine a party where the energy is pure, the fashion is fabulous, and the soundtrack is a guaranteed trip back
Celebrate the support you receive
The music industry, while a vibrant and creative force, often operates under immense pressure. Behind the dazzling lights of performance
UK’s Freakout Over Nepo Baby Stage
The Cost of a Stage: How Cutting the Pipeline Impacts Artist Discovery The world of live music is often defined
Get the Right Amount of Attention
Welcome to Lalu’s Corner, a monthly column exploring the intersection of music, brand, and cultural strategy. This piece looks at
4 Secrets to Musical Success from Dolly Parton
Some legacies aren’t built just on chart-topping songs; they are built on ironclad business strategy and the shrewd control of
Australia Draws Line on AI Music Experts React
The music world is holding its breath as a major market draws a definitive line in the sand, placing generative
Launch Music Pain Points and the State of the Industry
Navigating the New Soundscape: AI, Platforms, and the Hustle in Music Business The music industry is currently experiencing a seismic
Cutting off the music industry’s talent pipeline
When we look at the thriving global music industry—the pop hits, the hip-hop rhythms, the rock anthems—it’s easy to see
NIVA and Orgs Urge CA Lawmakers to Vote No on Ticket Bill
The Battle for the Box Office: Independent Venues Fight Back Against Ticket Legislation The heart of California’s live music scene
SubmitHub AI exposes music industry gap
The Algorithm and the Art: Unpacking the AI Music Revolution Generative audio tools have moved far beyond the realm of
Live Music Industry Trends and Updates
The $11 Billion Game: How AI, Big Venues, and Bold Marketing Are Reshaping Live Music The live music industry is
We mailed 100,000 CDs instead of waiting
For a long time, the journey of a working band felt like a quest to win a high-stakes game. We
Tiny Habits’ Coffee and Thrift Tour Adventure
Some of the most memorable musical connections are forged in the most unexpected places. For the trio Tiny Habits, their
X Algorithm Opens: Guide for Musicians and Marketers
The game of organic reach on social media is notoriously tricky. For artists, musicians, and music marketers, getting that crucial
Weekly Action Snapshot Aug 21-27
The music industry is currently undergoing a seismic shift, moving at a pace that often feels more like a genre
Music The Engine of Cultural Infrastructure
The AI Revolution: Why Music Needs to Stop Being a Business and Start Being Infrastructure The music industry is standing