Watch Clairo’s “Losing Pride” climate justice demo

Even when the soundtrack to life seems paused, creativity rarely stops. While singer-songwriter Clairo hasn’t dropped a new studio album since her critically acclaimed 2024 LP Charm, she has continued to weave a tapestry of musical collaborations and meaningful projects.

The period has been marked by dynamic connections, with Clairo engaging in exciting partnerships across the music landscape. She has teamed up with notable artists such as Daniel Caesar, Smerz, Rostam, and Ryan Beatty, demonstrating an appetite for creative synergy that extends far beyond her own work. This engagement reflects a vibrant phase of career growth and artistic exploration.

This momentum was further solidified by significant industry milestones, including signing with Atlantic Records, positioning her voice firmly within the global music scene.

Alongside these professional endeavors, Clairo has taken a turn toward addressing the pressing realities of our time. Amidst the backdrop of raging Canadian wildfires and increasing environmental concern, she channeled her reflection into a poignant new demo titled Losing Pride.

This demo is more than just a collection of songs; it serves as an evocative commentary on the current global climate crisis. Reflecting on the vulnerability of the planet, Clairo has directed the proceeds from the release to Zero Hour, a youth-led organization dedicated to environmental justice and climate action.

The project highlights how art can serve as a powerful vehicle for activism, transforming personal emotion into a public call for awareness. By sharing Losing Pride, Clairo is engaging her audience in a conversation about ecological responsibility and the urgency of protecting our shared home.

Listeners are invited to engage with this reflective work and support the cause by listening to and purchasing the demo available on Bandcamp.