U2 locks for NFL Halftime
When you combine stadium-sized spectacle with the electrifying energy of rock royalty, you get an unforgettable event. That’s exactly what is unfolding on Netflix this Thanksgiving Eve as the legendary band U2 prepares to take center stage for the Green Bay Packers versus the Los Angeles Rams game.
The band’s appearance will headline the halftime show at SoFi Stadium in Los Angeles on November 25, adding another monumental performance to the streamer’s increasingly star-powered football lineup. As the band celebrates its 50th anniversary, this performance signals Netflix’s ongoing commitment to delivering iconic, shared moments for millions of global fans.
Netflix co-CEO Ted Sarandos expressed enthusiasm about the booking, noting that U2 possesses a unique ability to deliver moments that audiences remember forever. He emphasized that bringing this same magic to the NFL stage on Netflix promises to be an unforgettable night for football fans worldwide.
This moment is part of a larger trend. Netflix has successfully cultivated a diverse and high-profile roster for its NFL broadcasts, featuring a succession of major musical acts. Earlier in the year, the platform delivered spectacle with Beyoncé’s Beyoncé Bowl halftime show and Snoop Dogg’s Snoop’s Holiday Halftime Party, demonstrating a savvy strategy in curating world-class entertainment.
U2’s return to this platform is particularly resonant. It marks a compelling connection to football’s biggest entertainment history, recalling their memorable Super Bowl XXXVI halftime performance from 2002. After the September 11th attacks, the band had used their platform to offer profound tributes, revealing American flags behind them as a gesture of remembrance.
This latest booking allows U2 to tap into the massive reach of football fandom while building momentum for their next era of touring. The band is currently gearing up for a major return to the road with the launch of their The Greatest Show on Earth stadium tour, set to begin in Mexico City, São Paulo, and Buenos Aires in February 2027.
The momentum of the tour aligns perfectly with new musical releases. The announcement coincides with the release of the single Carnaval De Luz, a track co-written by longtime collaborator Brian Eno, which signals fresh energy for the band’s forthcoming 16th studio album.
Buy on Amazon
Credit
