The Trenches with Said Yassin of It’s Ok Studios
In the heart of Toronto’s historic Queen West neighbourhood, an independent arts space is doing more than just existing—it’s shaping a community. It’s Ok Studios, led by founder Said Yassin, is a vibrant hub where artistic growth meets community connection.
The studio, transformed from a vacant retail building, stands as a testament to the power of collective vision. It is an independent, Black-led space dedicated to fostering artistic development and acting as a lively gathering place for Toronto’s diverse artistic community. Said Yassin views the building not just as a physical location, but as something destined to be a public park.
This commitment to community-centric design extends beyond its walls. It’s Ok Studios rejects traditional labels like ‘venue’ or ‘gallery,’ embracing itself simply as a flexible space—capable of being a rehearsal room, a gallery, a music venue, or whatever the imagination dictates. Said Yassin champions this fluid identity, believing that spaces should be democratic and open to all.
The mission of the studio is rooted in accessibility. Rather than operating with rigid, fixed rates, It’s Ok Studios operates on a philosophy of meeting people where they are financially. Whether clients secure grant funding, wait for event revenue, or need simply space, the organization works with the community to find a solution. This inclusive approach ensures that the space remains supportive and puts the community first.
Said Yassin argues that the real magic happens when community members drive the cultural scene. He believes genuine events happen because people love the music and are willing to take financial risks, rather than simply being capitalized upon by large promoters. This philosophy resonates deeply with his view on live performance: it is one of the last truly authentic ways to experience music.
For artists entering the market, Said emphasizes that community promoters play a crucial role in breaking new talent into the spotlight. These early shows allow artists to connect directly with the city’s music scene and build genuine relationships, rather than relying solely on major marketing departments.
At the center of this creative energy is the annual free music festival, It’s Ok World, which is set to return to Toronto’s Trillium Park this weekend on Saturday, August 8th. This year’s programming promises an incredible lineup, featuring artists like Gena (Liv.e + Karriem Riggins), keiyaA, Clairmont The Second, Kwncy, Dvyn, and DJ Shylosofly.
Said Yassin notes that free events create an atmosphere where attendees feel good from the start. He believes that when music is well-curated and shared freely, it cultivates a sense of community that paid ticket prices often fail to deliver. It’s Ok World offers this experience: great music, excellent local vendors, and a high probability of making new friends.
Ultimately, the focus remains on the human element. When asked what is the most beautiful thing in the world, Said Yassin offered a simple yet profound answer: bread—and the shared experience of making something with others.
For those who attend, the experience extends beyond the music. After an event at It’s Ok Studios, the community has established favorite local spots for refueling, from the hearty dinner at Angara to the authentic flavors of Alpha’s Shawarma and Taqueria el Pastorcito in Kensington.
It’s Ok Studios is more than a building; it’s a dynamic platform proving that true cultural value is built by the community itself.