Team Spirit Managers of the Month: Andrea & Victoria
In an industry often described as heavily male-dominated, there are a few places where genuine passion and collaborative vision can thrive. Team Spirit Management is one such place, a dynamic force in artist management founded on the principle that success is best achieved as a unified team.
At the core of Team Spirit Management is a commitment to building something different. Founded in 1999 by former A&R executive and record label owner Andrea Troolin, and joined by manager Victoria Roe, the firm has evolved into a proudly independent, woman-operated enterprise. This foundation has led to an exceptional culture, currently operating as a 100% women-staffed company headquartered in Chicago and New York City.
The change in identity, shifting from Ekonomisk to Team Spirit, reflected a broader vision: to create a space where every voice is heard. As Andrea Troolin reflected on the journey, this evolution wasn’t just a rebranding; it was a happy expansion of the management vision she held when the company began as a small, mighty entity.
Victoria Roe echoed this sentiment, emphasizing that the new name reflects how they operate—as a true team with plenty of spirit. For them, the philosophy is simple: everyone on the team has a seat at the table, and the success of every client is a shared win.
When it comes to managing artists, their approach transcends simple campaign execution. They believe the role of a manager is to be part of an artist’s entire ecosystem, bringing energy and advocacy back into the communities that fuel the music. It’s about seeing beyond the current goals and crafting sustainable careers that last for decades.
“We want to build a career that is possible for an artist to perform at Carnegie Hall when they are 80 years old,” Andrea notes. This vision is powered by deep listening and bringing artistic vision into the tangible, physical world. It requires a long game, patience, and, above all, staying true to one’s gut.
This commitment to action extends into meaningful community projects. Team Spirit Management actively seeks to connect artists with organizations that align with their values. For example, they supported projects like CarolinaDaze, a music and arts festival that galvanized young voters and benefited organizations working to protect civil liberties. This experience underscored a powerful truth for the team: action truly beats anguish.
Victoria Roe shared that finding purpose in the work often involves recognizing that artists must speak up. Whether it’s organizing a concert or advocating for mental health awareness, the job becomes a perfect conduit for social change.
The journey to this place was paved with risk and honesty. Andrea’s path—from cellist to label owner, DJ, and promoter—and Victoria’s path, from failed musician to hands-on executive, demonstrate that the best management comes from lived experience. They understand that navigating the challenges of the music business requires integrity and transparency.
Ultimately, the philosophy of Team Spirit Management is clear: lead with honesty, pursue the long game, and believe that when artists and managers work together with integrity, they can create something truly meaningful that resonates far beyond the stage.
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