Rock legends don’t just play shows; they create experiences. Now, the mighty AC/DC are proving that the concert experience extends far beyond the stage, embarking on an exciting new strategy that brings their fans closer than ever through exclusive pop-up shops.
As part of their upcoming POWER/UP tour, the band is launching temporary retail destinations in every North American city they stop. These aren’t just stores; they are limited-time opportunities for fans to snag exclusive merchandise—think special shirts, posters, and unique memorabilia that are only available at these fleeting locations.
The strategy is simple: capitalize on the excitement generated by the tour by offering a tangible piece of the live experience to every fan. Each pop-up shop will appear for just two days, appearing the day before and the day of each performance, creating a sense of urgency and making those limited items highly desirable.
The POWER/UP tour stretches through the summer and into early fall, taking fans across the continent. It includes major stops in Canada, including Edmonton, Vancouver, Montreal, Toronto, and Winnipeg, alongside key US cities such as Charlotte, Columbus, San Antonio, Denver, Las Vegas, San Francisco, Atlanta, Houston, Notre Dame, St. Louis, and Philadelphia.
Fans can mark their calendars for these unique retail adventures. For example, the tour kicks off in July with stops like Charlotte, NC, where the pop-up runs from July 10th to 11th, followed by Columbus, OH, running from July 14th to 15th.
The exciting itinerary continues through August and September as the band hits major markets. In August, fans can visit San Francisco, CA, from August 4th to 5th, and Edmonton, AB, from August 8th to 9th. Later in the fall, stops include Montreal, QC, from September 11th to 12th, and Toronto, ON, from September 15th to 16th.
The tour culminates with appearances in New York, NY, from September 24th to 25th, and Philadelphia, PA, from September 28th to 29th. This extended journey ensures that rock fans across North America won’t just be hearing the music—they’ll be collecting some of the best exclusive gear the band has to offer.
Credit: Exclaim!
