Stevenage FC Unveils New Era with Puma and Lead Designer Joseph Brimicombe
The road to style for Stevenage Football Club is entering an exciting new chapter. The club has officially announced a significant partnership with sportswear giant Puma, ushering in a fresh era for their team kits. This design revolution is spearheaded by acclaimed designer Joseph Brimicombe, who will be leading the creative charge for the upcoming 2026/27 collection.
This move marks an exciting transition, particularly following the club’s long-standing relationship with Macron. For nearly a decade, Macron has been responsible for producing the team’s kits since 2017, setting a strong foundation in the fabric of the club’s history. Now, Stevenage is embracing a new vision, blending tradition with cutting-edge modernity under the Puma banner.
Brimicombe’s involvement ensures that the new designs are not just sportswear but a true reflection of the club’s identity and spirit, infused with contemporary flair. His mandate is to craft kits that are both aesthetically striking and perfectly tailored for the players and the fans who wear them.
The anticipation is already building as the first elements of the new line are set to debut soon. The home kit is scheduled for launch today, Wednesday, 1st July. Fans can look forward to seeing how Brimicombe translates Stevenage’s energy into a vibrant visual experience. The full range of kits, including the away designs, will follow shortly.
This collaboration represents more than just a change of manufacturer; it symbolizes an exciting commitment to the future of football fashion and design at Stevenage FC. With Puma providing the manufacturing expertise and Joseph Brimicombe guiding the aesthetic direction, the club is poised to release a collection that promises to be both stylish and deeply rooted in the team’s narrative.
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Credit: Clash Magazine
