NZ Music Industry Demands Respect
Ahead of the 2026 election, a powerful coalition of New Zealand’s music industry has put forth a sweeping manifesto, demanding a national growth strategy that treats music not just as culture, but as a vital economic engine.
Twelve major music organizations, including Recorded Music NZ and APRA AMCOS, have joined forces to advocate for a unified plan. This coalition, spearheaded by the NZ Music Commission and its partners, is calling for concrete policy changes to address the infrastructure, development, and export of New Zealand music.
The core argument is simple but profound: the music sector contributes significantly to the national economy, yet it receives minimal governmental focus. In 2024, the music industry contributed NZ$928 million to the country’s GDP, and music receives less than 5% of government arts funding. The industry isn’t asking for handouts; it is demanding a formal plan that recognizes its economic contribution.
This ambitious manifesto seeks to shift the paradigm, arguing that the process of teaching an artist, building their business, protecting their work, and reaching international audiences should all be connected parts of a cohesive national strategy.
What does this strategy actually entail? It calls for music to be brought into the remit of the Ministry of Business, Innovation and Employment, recognizing its growth potential alongside other creative sectors. Key financial requests aim to inject serious investment into the sector, including NZ$2 million annually for regional touring, NZ$3 million for professional development, and NZ$5 million dedicated to an export strategy, including expanded support through Outward Sound.
Beyond funding, the manifesto pushes for structural changes. The proposal calls for venue support, updates to noise and liquor-licensing rules, and specific support acts for New Zealand artists on international tours. Furthermore, it emphasizes investment in Māori-led music creation and development, alongside better-resourced music education.
In the digital age, the focus extends to intellectual property. The coalition seeks transparency and calls for caution regarding new copyright exceptions related to training material, especially concerning artificial intelligence. They demand a framework that protects creators while fostering innovation.
The vision is clear: to treat the music industry as an equitable investment partner in the country’s growth. This approach is championed by industry leaders who recognize the systemic challenges artists face. For example, artists like Kaylee Bell have seen their touring overheads double in three years, while others, like The Beths, have highlighted the critical need for adequate infrastructure.
Ultimately, the movement seeks a country that can do more than just celebrate existing talent. It demands a serious, strategic roadmap to ensure that the next generation of New Zealand musicians has every opportunity to succeed and thrive on the global stage.
Buy on Amazon
Credit
