Music Tectonics returns: AI, revenue, and the future agenda
How do you build a sustainable business in the ever-shifting world of music? The answer lies at the intersection of creativity and cutting-edge technology. This essential conversation is set to unfold next week as Music Tectonics returns to Santa Monica, California, from October 27 to 29, 2026, bringing together artists, entrepreneurs, investors, and industry executives.
This year’s conference, titled “Rising Tide: Growing Music, Growing Value,” is dedicated to exploring the forces reshaping the music landscape. It promises a deep dive into artificial intelligence, the economics of direct-to-fan businesses, the complexities of royalty collection, and innovative ways to connect music with its audiences.
Artificial intelligence is set to be a central theme. Representatives from major players including Stability AI, Suno, ElevenLabs, and Musical AI will contribute to discussions on the core issues of creativity, licensing, attribution, and the practical business applications of these tools.
The technology discussion will move beyond creation and touch on responsibility. On October 27, Roland VP of Innovation Paul McCabe and Stability AI CEO Prem Akkaraju will host a fireside conversation focusing on how technology companies and music creators can cultivate trust and develop responsible artificial intelligence.
Adding a crucial financial perspective, Merck Mercuriadis will deliver a keynote address, bringing a critical focus on music rights and monetization to the broader dialogue.
As Music Tectonics founder and director Dmitri Vietze notes, the goal is to examine these forces from multiple angles. The organizers aim to create a space where creators, rightsholders, and technology companies can collaboratively address both the opportunities and the significant challenges that lie ahead.
Beyond the technology deep dive, the program addresses the practical, day-to-day realities facing independent artists and their support teams. Sessions are packed with actionable strategies, including discussions on “Direct to Fan in 2027,” strategies for “Closing the Royalty Collection Gap,” and crucial advice on financial planning, such as “Don’t Sell Before You Know Your Options.”
The agenda also explores emerging frontiers, covering music on platforms like Roblox, digital innovation in physical experiences, and where music technology investors are allocating their capital. A special Creator Fair on October 27 will highlight the vital link between creative tools and human expression, featuring notable creators including Hunna G, Modern Biology, and Chuck Sutton.
This three-day gathering offers an unparalleled opportunity to connect, compare approaches, and forge collaborations. Whether you are an artist exploring new revenue streams or a company developing the next big product, there is a wealth of knowledge and connections ready to inspire your next move in the music industry.
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