Criterion opens new film store in Toronto
Film lovers and cultural enthusiasts in Toronto are about to get a much-needed dose of cinematic magic right in the heart of the city. Criterion, known globally for its curated collection of classic and independent films, is expanding its reach by establishing a physical brick-and-mortar store downtown.
This new location will open at 129 John Street, marking a significant step in bringing the Criterion experience closer to Canadian audiences. The store will operate in partnership with Cinema Cellar, Criterion’s Canadian distributor, placing the shop in close proximity to major cultural landmarks like the TIFF Lightbox and the Scotiabank Theatre, making it an easily accessible destination for movie fans.
The launch event is already set to be a vibrant cultural occasion. For the opening, Criterion plans to offer an early look at exciting new releases, including the highly anticipated box set The Complete Kubrick. Beyond the films themselves, the space will feature a unique Polaroid wall, a visual invitation where filmmakers, artists, collectors, and movie lovers can leave their mark, creating a living tapestry of cinematic appreciation.
More than just a retail space, Criterion is positioning this store as a community hub. Anne Kawalerski, Chief Marketing Officer at Criterion, emphasized the importance of this move. She noted that Canada has always been integral to the Criterion community, and this physical presence is designed to be a meaningful, lasting place—not just a temporary presence tied to a festival. She expressed a hope that the store would serve as a place to discover films people love and to foster connections between people who share a passion for cinema.
This move reflects a broader trend in how audiences consume media. Criterion’s physical store responds directly to the growing enthusiasm for physical media. As demand surges for formats like 4K Ultra HD Blu-rays and CDs, the desire for tangible connections to the art form is undeniable. This physical space caters to the audience that seeks to be transported, to belong, and to engage deeply with films through tangible objects.
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