Chipotle plays a song on veggie instruments at Abbey Road
Forget guitars, synths, and drum machines. In a move that proves creativity knows no bounds, the fast-casual giant Chipotle decided to explore the next logical source of sound: vegetables.
The restaurant chain has unveiled From Ground to Sound, an original musical piece born from the kitchen and polished at one of the world’s most legendary recording locations. The track was meticulously recorded at Abbey Road Studios’ Studio Two in London, utilizing instruments crafted entirely from the fresh produce served at Chipotle’s eateries.
This ambitious project was brought to life by the London Vegetable Orchestra, a specialized group dedicated to the whimsical art of turning food into musical instruments.
The resulting symphony is a masterclass in edible orchestration. The instrumentation was anything but conventional: corn served as flutes, jalapeños acted as trumpets, peppers and an avocado pit formed a unique horn, lettuce handled the percussion, and an onion was drafted to play the bass line.
Creating this edible orchestra was no simple matter of slicing and blowing. It required three months of intensive experimentation and dozens of attempts. The musicians faced an unusually tight schedule, needing the produce to be at peak ripeness and usable for less than a day. The changing moisture, texture, and shape of the ingredients meant that no two instruments behaved exactly alike.
London Vegetable Orchestra member Patrick Johns explained that the key to success lay in embracing the natural sounds each ingredient produced, rather than forcing them into a conventional musical role. They worked with the intrinsic sonic qualities of the produce.
The creation of From Ground to Sound was spearheaded by Beacon Street Studios with creative direction from KIDS. It was initially teased in August as part of Chipotle’s broader 100 Creators campaign, setting the stage for a truly unique experience.
The finished track is now available for streaming and is poised to become a recurring sonic signature for select Chipotle marketing campaigns, demonstrating that sometimes the most delicious experiments lead to the most memorable music.